I’ve had the honor and privilege of working as a digital marketing strategist and eCommerce consultant for some extremely cool brands over the last 10 years. I’ve worked directly for clients in the agency landscape, serving as lead strategist for marketing and advertising campaigns as well as the director of one of the fastest growing B2B home category leaders. Digital marketing and eCommerce programs I’ve created and/or lead have generated hundreds of millions of dollars for the brands and sellers I’ve partnered with.
Helping brands experience the benefits of a full-funnel Amazon Growth Strategy on Amazon Vendor Central & Seller Central by leveraging our a managed solutions platform we built specifically for the Amazon flywheel.
Directs and oversees all eCommerce sales and marketing initiatives. Manages the development of key accounts and multichannel marketplace efforts in order to optimize customer attraction and satisfaction. Manages the digital marketing environment to best serve the objectives of the organization and our customers.
Manages a team of analysts, product photographers, content writers and graphic designers – positioned to delivery the best possible and most optimized eCommerce shopping experience on our product detail pages.
Serves as a liaison and primary point of contact within the eCommerce department for cross functional, interdepartmental collaboration with forecasting, marketing, pricing, inventory and warehousing teams – acting as a project manager to evaluate, prioritize, develop, manage and implement all eCommerce efforts.
Manages the overall growth and strategic direction of the organization’s online presence including all multichannel and omni-channel e-commerce efforts. Responsible for developing and managing a comprehensive online strategy including internal and external promotions, content creation, web design, web development and holistic digital marketing efforts.
Supports promotional sales campaigns, analyzes consumer marketing decisions and maintains strategic partnerships online.
Worked as a digital marketing strategist for a full service digital agency in the Memphis and Nashville area. I helped by leading the search engine optimization (SEO) and search engine marketing (SEM) strategies and other digital marketing campaigns across a wide range of client verticals in both a local and national footprint.
Worked on the [D3] Team and managed A/B and MVT tests across global properties on web and mobile including: Hilton, Hampton, Hilton Garden Inn, DoubleTree, Embassy Suites, Home2, Homewood Suites, Hilton Grand Vacations, Waldorf Astoria, and Conrad.
Worked on social media management and marketing, including: LinkedIn, Facebook, Twitter, and Google+. Also, managed email marketing initiatives and content marketing planning.
Managed a 2,000+ SKU product catalog to hundreds of clients in a 6 state territory in the southeast. This included: Ace Hardware, True Value, Do it Best, Home Depot, Lowe’s, and many corporate buying groups.
Helped manage inventory on 10+ truck routes out of the Memphis location. This included inventory control, product management, inside sales, and warehouse management.