Startups
Fractional help for all your new operational needs, designed for you to take over.
Senior expertise
‣
Reduced bottlenecks
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Lower risk
‣
Cross-functional
‣
Enablement
‣
Fast onboarding
‣
Senior expertise ‣ Reduced bottlenecks ‣ Lower risk ‣ Cross-functional ‣ Enablement ‣ Fast onboarding ‣
Fractional, GTM Operations
Length: Quarterly Contracts
Best for: Early companies establishing marketing or revenue operations around a MAP / CRM to support a go-to-market motion.
Detail: I work 1:1 or 1:many with you or your team daily.
Pricing: Contact me
✓ Build and optimize your CRM to support scalable growth.
✓ Design and refine lifecycle stages that reflect your customer journey.
✓ Implement marketing automation that increases efficiency.
✓ Create clean, dependable data structures across your entire GTM stack.
✓ Develop lead routing and scoring frameworks that prioritize the right buyers.
✓ Stand up attribution models that finally clarify what’s working.
✓ Establish GTM reporting that leaders actually trust and use.
✓ Align marketing, sales, and product on shared definitions and metrics.
✓ Identify growth signals in product and customer behavior.
✓ Build activation, adoption, and expansion playbooks for PLG motions.
✓ Audit—and fix—broken systems, workflows, and cross-team handoffs.
✓ Evaluate and integrate new tools that improve speed and operational clarity.
Designed to hand it off from the jump.
I plug in early as part of your team, building the core GTM systems (CRM, automation, routing, attribution, and reporting) so you avoid the slow, painful guesswork most startups go through.
I build the machine and teach you how to use it, walking you through every workflow, signal, and decision so your team understands why things are set up a certain way and how to evolve it.
I set you up to take it over confidently, documenting everything, training your team, and handing off a fully working GTM engine, so you’re not dependent on me and can scale smart.
I turn your early chaos into clarity, tightening your data, processes, and GTM motion so you can make faster decisions, run cleaner experiments, and grow without tripping over operational debt later.