Startups
Fractional help for all your operational needs,
designed for you to take over
Fractional,
Head of GTM Ops
Length:
Quarterly Contracts
Best for:
Companies needing hands-on support.
Detail:
I help you build your GTM stack while running your day-to-day operational needs (CRM + MAP).
Responsibilities:
✓ Build and optimize your CRM to support scalable growth.
✓ Design and refine lifecycle stages that reflect your customer journey.
✓ Implement marketing automation that increases efficiency.
✓ Create clean, dependable data structures across your GTM stack.
✓ Develop lead routing and scoring frameworks
✓ Stand up attribution models that finally clarify what’s working.
✓ Establish GTM reporting that leaders actually trust and use.
✓ Align marketing, sales, and product on shared definitions and metrics.
✓ Identify growth signals in product and customer behavior.
✓ Build activation, adoption, and expansion playbooks for PLG motions.
✓ Audit—and fix—broken systems, workflows, and cross-team handoffs.
✓ Evaluate and integrate new tools that improve speed and clarity.
Advisor, GTM Strategy
Length:
Quarterly Contracts
Best for:
Companies needing operational advisory and guidance.
Detail:
I help you build your GTM stack while running your day-to-day operational needs (CRM + MAP).
Responsibilities:
✓ Clarify ICP, buyer pains, and the jobs early adopters actually hire you for.
✓ Pressure-test your narrative so it resonates with real humans, not pitch-deck abstracts.
✓ Build your first repeatable acquisition loop using channels you can actually execute.
✓ Establish founder-led selling habits that capture meaningful qualitative feedback.
✓ Set up lightweight CRM + MAP foundations (just enough to get signal, not slow you down).
✓ Define your earliest funnel stages and qualification rules.
✓ Coach founders on customer calls, demos, and early proof-of-value moments.
✓ Create initial messaging, landing pages, and outbound scripts for rapid iteration.
✓ Guide early demand experiments to learn fast with minimal spend..
At any time, my capacity is limited by my current commitments. If you’re interested in talking about a project, I’ll tell you if I have availability now or upcoming.
PHASE 1: I plug in early as part of your team, building the core GTM systems (CRM, automation, routing, attribution, and reporting) so you avoid the slow, painful guesswork most startups go through.
Designed to hand it off from the jump.
PHASE 2: I turn your early chaos into clarity, tightening your data, processes, and GTM motion so you can make faster decisions, run cleaner experiments, and grow without tripping over operational debt later.
PHASE 3: I build the machine and teach you how to use it, walking you through every workflow, signal, and decision so your team understands why things are set up a certain way and how to evolve it.
PHASE 4: I set you up to take it over confidently, documenting everything, training your team, and handing off a fully working GTM engine, so you’re not dependent on me and can scale smart.
BUILD WHAT YOU’LL GROW INTO
“When context, I want to job, so I can outcome
without pain or barrier“
When my CRM feels messy, I want it organized so I can operate cleanly and confidently.
When my GTM motion feels chaotic, I want structure so my team can move with clarity.
When attribution is unclear, I want a consistent model so I know what’s actually driving pipeline.
When my automations break, I want them stabilized so my campaigns run reliably.
When sales and marketing aren’t aligned, I want shared definitions so the funnel flows smoothly.
When I can’t see buyer intent, I want clear signals so I know exactly who’s ready to convert.
When my GTM tech stack feels underutilized, I want optimization so we get full value.
When scoring is outdated, I want a smarter model so I prioritize real opportunities.
When my workflows are outdated, I want them modernized so they support current GTM needs.
When my data is inconsistent, I want it standardized so my reporting is trustworthy.
When leads aren’t routing correctly, I want clear rules so every buyer gets to the right owner fast.
When my funnel metrics don’t add up, I want the system aligned so I can see the truth.
Testimonials
“As our team lead he was directionally clear, provided valuable insights, and created synergy within the team. He has a wealth of experience, which made working with him a breeze.”
“Michael has an incredible ability to make work both productive and enjoyable. He keeps things organized and focused while fostering a fun, collaborative environment where creativity and innovation thrive.
“He was extremely knowledgeable and regularly took time to answer questions... it's encouraging to see someone be able to do what they're passionate about and the results which stem from that passion.”
“The growth we experienced was tremendous as a company. He gets results and made all members of the team feel valued. As we grew, he had a knack for identifying the right talent for the right roles.”
“Michael brought incredible value and leadership to every brand we partnered with. He’s an expert problem-solver, effective communicator, and results-oriented.”
“Michael is a very talented individual in the industry. He demonstrated unparalleled expertise and innovative strategies.”