Startups
Fractional help for all your new operational needs, designed for you to take over.
Senior expertise
‣
Reduced bottlenecks
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Lower risk
‣
Cross-functional
‣
Enablement
‣
Fast onboarding
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Senior expertise ‣ Reduced bottlenecks ‣ Lower risk ‣ Cross-functional ‣ Enablement ‣ Fast onboarding ‣
GTM Operations Lead
Type: Fractional
Length: Quarterly Contracts
Best for: Early companies establishing marketing or revenue operations around a MAP / CRM to support a go-to-market motion.
Detail: I work 1:1 or 1:many with you or your team daily.
✓ Build and optimize your CRM to support scalable growth.
✓ Design and refine lifecycle stages that reflect your customer journey.
✓ Implement marketing automation that increases efficiency.
✓ Create clean, dependable data structures across your entire GTM stack.
✓ Develop lead routing and scoring frameworks that prioritize the right buyers.
✓ Stand up attribution models that finally clarify what’s working.
✓ Establish GTM reporting that leaders actually trust and use.
✓ Align marketing, sales, and product on shared definitions and metrics.
✓ Identify growth signals in product and customer behavior.
✓ Build activation, adoption, and expansion playbooks for PLG motions.
✓ Audit—and fix—broken systems, workflows, and cross-team handoffs.
✓ Evaluate and integrate new tools that improve speed and operational clarity.
Designed to hand it off from the jump.
PHASE 1: I plug in early as part of your team, building the core GTM systems (CRM, automation, routing, attribution, and reporting) so you avoid the slow, painful guesswork most startups go through.
PHASE 3: I build the machine and teach you how to use it, walking you through every workflow, signal, and decision so your team understands why things are set up a certain way and how to evolve it.
PHASE 4: I set you up to take it over confidently, documenting everything, training your team, and handing off a fully working GTM engine, so you’re not dependent on me and can scale smart.
PHASE 2: I turn your early chaos into clarity, tightening your data, processes, and GTM motion so you can make faster decisions, run cleaner experiments, and grow without tripping over operational debt later.
There’s a job to be done
When context, I want to job, so I can outcome
without pain or barrier
When my CRM feels messy, I want it organized so I can operate cleanly and confidently.
When my GTM motion feels chaotic, I want structure so my team can move with clarity.
When attribution is unclear, I want a consistent model so I know what’s actually driving pipeline.
When my automations break, I want them stabilized so my campaigns run reliably.
When sales and marketing aren’t aligned, I want shared definitions so the funnel flows smoothly.
When I can’t see buyer intent, I want clear signals so I know exactly who’s ready to convert.
When my GTM tech stack feels underutilized, I want optimization so we get full value.
When scoring is outdated, I want a smarter model so I prioritize real opportunities.
When my workflows are outdated, I want them modernized so they support current GTM needs.
When my CRM slows down reps, I want it streamlined so they can sell instead of admin.
When my data is inconsistent, I want it standardized so my reporting is trustworthy.
When reporting takes too long, I want automation so answers appear instantly.
When leads aren’t routing correctly, I want clear rules so every buyer gets to the right owner fast.
When leadership asks for metrics I can’t provide, I want visibility so I’m never caught off guard.
When my funnel metrics don’t add up, I want the system aligned so I can see the truth.
When marketing handoff is messy, I want clean SAL/SQL rules so pipeline quality improves.
Testimonials
“As our team lead he was directionally clear, provided valuable insights, and created synergy within the team. He has a wealth of experience, which made working with him a breeze.”
“Michael has an incredible ability to make work both productive and enjoyable. He keeps things organized and focused while fostering a fun, collaborative environment where creativity and innovation thrive.
“He was extremely knowledgeable and regularly took time to answer questions... it's encouraging to see someone be able to do what they're passionate about and the results which stem from that passion.”
“The growth we experienced was tremendous as a company. He gets results and made all members of the team feel valued. As we grew, he had a knack for identifying the right talent for the right roles.”
“Michael brought incredible value and leadership to every brand we partnered with. He’s an expert problem-solver, effective communicator, and results-oriented.”
“Michael is a very talented individual in the industry. He demonstrated unparalleled expertise and innovative strategies.”