JTBD Framework
Designed for modern, data hungry GTM strategies
Job Criticality
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Reach
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Impact
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Confidence
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Effort
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Job Criticality ‣ Reach ‣ Impact ‣ Confidence ‣ Effort ‣
Step 1
Review 200+ GTM jobs-to-be-done statements, get inspired.
Step 2
Review the Operator’s Guide, designed for using JTBD inside an org.
Step 3
Select the statements you want to work on directly (or with me).
“When context, I want to job, so I can outcome
without pain or barrier”
Let’s get to work.
PHASE 1: I plug in early as part of your team, building the core GTM systems (CRM, automation, routing, attribution, and reporting) so you avoid the slow, painful guesswork most startups go through.
PHASE 2: I turn your statements into action, tightening your data, processes, and GTM motion so you can make faster decisions, run cleaner experiments, and grow without tripping over operational debt later.
PHASE 3: I build the machine and teach you how to use it, walking you through every workflow, signal, and decision so your team understands why things are set up a certain way and how to evolve it.
PHASE 4: I help you build a statement driven machine, documenting everything, training your team, and helping you build a fully working GTM engine, so you’re not dependent on me and can scale smart.
Testimonials
“As our team lead he was directionally clear, provided valuable insights, and created synergy within the team. He has a wealth of experience, which made working with him a breeze.”
“Michael has an incredible ability to make work both productive and enjoyable. He keeps things organized and focused while fostering a fun, collaborative environment where creativity and innovation thrive.
“He was extremely knowledgeable and regularly took time to answer questions... it's encouraging to see someone be able to do what they're passionate about and the results which stem from that passion.”
“The growth we experienced was tremendous as a company. He gets results and made all members of the team feel valued. As we grew, he had a knack for identifying the right talent for the right roles.”
“Michael brought incredible value and leadership to every brand we partnered with. He’s an expert problem-solver, effective communicator, and results-oriented.”
“Michael is a very talented individual in the industry. He demonstrated unparalleled expertise and innovative strategies.”