Scaleups
Blueprint a full-funnel demand generation machine that converts into pipeline
Demand Generation
✓ Launch net-new lead acquisition paid media
✓ Build cold audience + ICP targeting
✓ Test new channels for incremental reach
✓ Drive volume through TOFU offers
✓ Deploy prospecting creatives that convert
✓ Scale lookalikes + modeled audiences
✓ Capture emails with gated assets
✓ Expand reach through partner placements
✓ Activate outbound amplification loops
✓ Optimize lead cost without killing volume
∞
Demand Capture
✓ Improve landing page conversion rates
✓ Run structured A/B and MVT experiments
✓ Streamline forms, flows, and friction points
✓ Strengthen retargeting pathways to offer
✓ Personalize pages by segment + intent
✓ Optimize CTAs for clarity + momentum
✓ Remove barriers in mobile experiences
✓ Tighten tracking for clean attribution
✓ Fix drop-off in key funnel steps
✓ Redirect budget to highest-converting paths
Design smart nodes for scaling up, while avoiding common traps
NODE 1
Find the right audience.
You start by defining and refining who you’re going after.
ICP tiers
Buying committee roles
Exclusions to cut waste
Intent and behavioral signals
This becomes the engine’s source fuel.
NODE 2
Launch ads that speak to them.
You put tailored creative in front of the right buyers.
Angles based on pains, triggers, and outcomes
Prospecting ads for cold audiences
Retargeting ads for warm ones
Offers that match where they are in the journey
This drives new attention into the system.
NODE 3
Deliver a high-converting landing page.
Every click lands somewhere that moves people forward.
Clear headline + offer alignment
Frictionless form experience
Social proof + trust builders
Mobile-friendly, fast, and clean
This turns attention into leads at the highest possible rate.
NODE 4
Capture the demand. Follow-up.
Once someone converts (or even shows interest), you continue the momentum.
Email follow-ups
Retargeting journeys
Nurture content
Sales alerts for high-intent signals
This pulls buyers steadily toward qualification.
NODE 5
Feed the learnings into the system.
Every click, conversion, drop-off, and deal teaches you something.
Audience refinements
Creative that hits vs. misses
Offers that convert
Landing page tests
Sales feedback
This makes the next cycle smarter, cheaper, and more effective.
NODE 6
Reinvest in what’s working. Cut what isn’t.
You shift budgets, tighten targeting, and double down on winners.
Higher-performing audiences get more spend
Poor performers get removed or reworked
New experiments get added
This turns paid into an always-improving machine.
ADS HAVE A JOB TO DO
“When I launch this ad, I want to generate qualified leads, so I can drive awareness without over-spending“
Testimonials
“As our team lead he was directionally clear, provided valuable insights, and created synergy within the team. He has a wealth of experience, which made working with him a breeze.”
“Michael has an incredible ability to make work both productive and enjoyable. He keeps things organized and focused while fostering a fun, collaborative environment where creativity and innovation thrive.
“He was extremely knowledgeable and regularly took time to answer questions... it's encouraging to see someone be able to do what they're passionate about and the results which stem from that passion.”
“The growth we experienced was tremendous as a company. He gets results and made all members of the team feel valued. As we grew, he had a knack for identifying the right talent for the right roles.”
“Michael brought incredible value and leadership to every brand we partnered with. He’s an expert problem-solver, effective communicator, and results-oriented.”
“Michael is a very talented individual in the industry. He demonstrated unparalleled expertise and innovative strategies.”